Value Analysis is a method for product and services design that aims to address real needs while optimizing incurred costs and resources.
It has evolved greatly since the 1950s to meet the requirements of speed and efficiency of modern companies.

The Value Analysis is at the centre of the satisfaction of needs at the best cost.

The Value Analysis mobilises the stakeholders of the project to maximise its profitability :
1) Control of the deadlines
2) Control of investments
3) Increase of the Value :
Attractive Product : : Increasement of sold quantities
Competitive cost : Higher margin

An approach which knew how to radically simplify itself

Time of boring Value Analysis is over !
It had make flee the operators because of its excesses of descriptive and ultra analytic tools : plethoric lists of functions, endless inventory of the requirements, functional diagram block and horned beast, microscopic calculations, weighing and counterweighing of requirements and solutions…

Value Analysis knows today to go to the point
Very concrete and pragmatic, the efficient Value Analysis focuses on :

  • the needs and key requirements, and their “Just Necessary” costs.
  • the ” questionnable” costs, which do not fundamentally serve and must be eradicated.

It succeeds in mobilizing the energies in a common direction, for greatest gains of competitivity and customer value !

Visual and simple tools

The diagnosis highlights the issues and conditions of competitiveness since the very beginning of the project.

1) Estimation of the reachable target costs
to evaluate very early the outlooks of profitability of the project

2) Minimum cost of the nice to have requirements
to arbitrate early the specifications choices

3) Mapping of the questionnable costs
to guide efficiently the researches and choices of solutions

The Value Analysis takes an uncompromising look at the case study : excess of costs and complexities to eliminate, lack of Customer Value to fill
It explores every levers of savings : material, purchases, process, sourcing…
It opens the way toinnovative researches to imagine new concepts, architectures, solutions, technologies, processes, logistical circuits, services…

Spectacular contributions

The economical savings are generaly around 15 to 30 %, sometimes 50%, associated to the increase of the performances and the perceived value.

The Value Analysis makes work efficiently the teamwork in a spirit of opening and decompartmentalization.
Conducted with simplicity and pragmatism, it obtains quickly the support of the teams and boost sustainably the change in the company.

« When you start looking at a a problem and it seems very simple, you don’t really understand its complexity. And your solutions are way too oversimplified and they don’t work. Then you get into the problem, and you see that it’s really complicated, and you come up with all these convoluted solutions.
That’s sort of the middle and that’s where most people stop.
But the really great person will keep on going and find, sort out, the key, underlying principle of the problem. And come upwith a beautiful elegant solution that works ».

Steve JOBS

Large fields of application

The Value Analysis applies as much in starting design than in redesign and it concerns all sectors of activity.
The Value Analysis applies most often to big, medium or small series, but can also concern unitary installations, processes, services or organisation.
It can also concern any ressource to be optimise : masses, durations…

Value analysis, Design to Cost or Design to Value ?

Actually, it is more a question of context… or passing fad.
It is therefore not rare that a company creates a new designation… To forget a passed inconclusive experience !
The Value Analysis is for us the core of any competiveness approach : it is the key tool that crosses costs and needs.
We talk about Design to Cost when the first imperative is to reach an aggressive target cost.
Design to Value is a term used when the priority is clearly to adress or imagine new needs
Actually, the projects are very often both ” to Cost ” and ” to Value ” !

How to reconcile the imperatives of innovation and competitiveness?
Design to cost and Value